Agency Trip – Abu Dhabi’s Calling
By Martin Holoubek
4. May 2019
When Jimmy Pelka, CEO of PP-Performance, is calling – usually a great project is at the start. He loses no time and chases one record after another. The tuning specialist from Germany gained international reputation in the industry and has been one of our closest customers and friends for many years. Together with Salah Alamoudi, he leads the company to the top of success. Jimmy has been relying on the creativity of PIXIT since 2014 and is now also ranked at the top – online. To defend the title and to push his exclusive image, he has sent us halfway around the globe – or rather – booked our flight. Straight to Abu Dhabi, UAE.
Equipment boxed – Liftoff!
Our journey starts in Vienna, Schwechat. However, to get to Abu Dhabi, we still have a stopover on our route – Belgrade, Serbia. Only a few months ago we were sitting in the Emirates A380, non-stop. While now we have to switch to the propeller aircraft of Air Serbia. We were pleasantly surprised. One of our most relaxing short distance flights we’ve ever had and a destination that we will get to know more closely in the coming months. But now on with Etihad Airways towards Abu Dhabi and liftoff to the desert.
The flight attendant opens the door and you realize – you’ve arrived in another world. Temperatures at about 26 degrees Celsius, a breathtaking sunset behind the dunes and Jimmy Pelka with a big smile: “Guys! Awesome you are here!”. Next stop – Novotel Abu Dhabi Gate. At lunch we also meet our partner film team from Indonesia, Premiere Works. Two fresh guys – Fariz and Christo. From now on, there is only one topic: The most mind-blowing image spot you’ve ever seen!
Day 1 – In touch with 850 hp.
Our first shots are taken directly at the headquarter. Although we’ve been to the huge tuning hall of PP-Performance Abu Dhabi for several times, it still takes our breath away. Countless horsepowers and sleek sports cars. Prestige and racing, from AMG to Porsche, brutal engine sounds from Ferrari to Lamborghini – standard doesn’t exist. For the first scenes, we capture the heart of PP-Performance – Jimmy Pelka and Chiptuning. Followed by spectacular shots of the hardware tuning and detailing, which allow some glimpse behind the scenes. The dynamometer and a beast with over 850 hp put in chains. – Cut! – Time to take a breath while filming the complete company area – bird’s-eye view. The drone gives us a stunning sight. But that is only the beginning.
Day 2 – Sunrise over Liwa Desert.
Even before the first sun rays brighten the sand, we are already on the streets of Fast & Furious 7, with storyboard and camera – in the middle of endless dunes. Who has seen the movie, knows what comes next: Full-Speed! A desert race between the world’s probably most powerful Porsche 911 Turbo, a Mercedes AMG GT S and the C63S Coupé – tuned by PP-Performance. Close, the luxury cars rush past our lens, the wind suction pulls us down to the asphalt. They are hunting each other and you feel every vibration, tingling on the skin. Droning in the ears puts us at full speed. But one thing is for sure – even Vin Diesel would start to sweat during this shooting. While the sports cars get fueled, we are dining at the Liwa Hotel and continue filming until sunset, before we return to the headquarter – because we are far from being done.
Day 3 – Big city life.
Action! Amid the skyline, which towers straight into the sky, we chase the Porsche 911 Turbo through urban streets. Our destination – the beautiful Corniche in Abu Dhabi. Jimmy shows himself from his very personal side and is – even today – overwhelmed by this majestic scenery that touches within reach, the sea on the horizon. Along the promenade, directly to the Edition Hotel Abu Dhabi, we put the Porsche into focus for a close-up. Go down, to all its facets, revealing sporty and aesthetic details. A few minutes left to sunset, we make a move to our last destination of today – the famous Yas Island, where we are giving everything to capture the incredible beauty for you once again.
Day 4 – The final shot.
By boat, we pass all solid grounds and change the perspective for unique shots, from the surface of the sea, while our drone is filming from high-altitude, flying over Corniche and the skyline of Abu Dhabi. The expanses of this city are still hard to believe, but we put every effort into this one, perfect panoramic shot. Martin and Manuel continue, via wifi-taxi, heading towards Dubai, the most well-known hotspot in the United Arab Emirates. It seems like new architectural masterpieces, shopping malls and beaches appear every minute, over and over. We enjoy the evening with fine specialties of Asian cuisine, before we’ve to say – goodbye Dubai.
Day 5 – Reload!
Saved all shots, equipment stowed – time to take a breath. Feet into the sand, iced drinks, a fruity shisha and Arabic deep house music – that’s how we enjoy the luxury of Yas Beach, Abu Dhabi for a few hours. Celebrating the successful completion of our project together with Jimmy and his family in an Indian restaurant, overlooking the impressive Sheikh Zayed Grand Mosque, Abu Dhabi at night. We already feel so comfortable here that we don’t want to take the taxi to the airport. But we know – soon we will meet again – in the UAE.
PP-Performance Image Video 4K (2019)
Chief Executive Officer | PIXIT Design GmbH | pixit.design
Martin Holoubek is managing director of the design agency PIXIT in Wiener Neustadt, passionate entrepreneur and designer & developer with heart and soul. He loves the union of design & technology, creating the experience of tomorrow.