By Martin Holoubek
26. November 2018

This is the future.

Digitization is progressing at full speed, and so the web is rapidly evolving. While the majority of users are surfing on mobile devices and responsive web design is already well established, the next big trends are already on the agenda to design websites that are nicer, faster and more adaptable than before. As information content grows and attention spans become lower, it’s important to deliver relevant information in a concise and easy-to-understand manner, without forgetting clarity in design, speed, and user experience. In addition, the web is starting to unify with apps to bring the benefits of both worlds together and provide the user with an innovative user experience.

Flat Design

This design style, which has dominated modern web design for a few years, is characterized by clear and flat design elements, simple color compositions and simple shapes, images are used only moderately and minimalism is a top priority. Flat does not mean that you can not bring depth to the design, so shading and blur effects are used very deliberately. Flat design has dramatically improved speeds and load times, which is why Google also prefers clean and minimalistic websites.

Flat Design

Minimalism

Timeless, minimalistic design is very popular in the scene as it brings some benefits. Due to the fact that in the present time more and more information is carried out into the world, the user is therefore flooded, the attention span is always lower and the essential information has to be communicated to the customer shortly and succinctly. In addition, clear designs and simple animations are attractive to the human eye and therefore stay in the memory longer – Simplicity is the key.

Minimalism

Asymmetry & Broken Grids

While we’ve seen symmetrical and mostly grid-like layouts in recent years, the trend is towards asymmetrical designs and broken grids. This is about the fact that elements do not have to finish flush as before, but may sometimes protrude or overlap – but you should not overdo it, because the design can otherwise seem quickly overloaded. In addition, layout elements can also be different, such as headers with oblique edges. Definitely a trend that will be even more evolved in 2019.

Asymmetry & Broken Grids
Supercrowds

Animations & Micro Interactions

Motion creates emotions. Fine and smooth animations give a website the necessary dynamics it needs. In addition to the familiar animation styles such as fade in/out and slide or self-drawing vector graphics, effects such as reveal or vector-based transitions, in which vector elements are deformed, are in vogue. The effects can appear either from a certain scroll position or synchronously with the scroll movement (scroll based animations). Modern websites use the world-renowned, Javascript-based animation framework GSAP (GreenSock Animation Platform), which works in a high-performance and resource-efficient manner and with which all animations and transitions can be implemented. In the coming year, the animations will be more complex and micro-interactions will be even more intensified in order to realize dynamic websites with more interaction possibilities.

Organic Shapes

While vector-based illustrations have been widely used both statically and animatedly for some time now, the trend is towards natural shapes, meaning that elements do not have to be symmetrical or scale-to-scale, but can be represented more organically – as hand-drawn.

Organic Shapes
Crisp

Dynamic Gradients

With the multitude of dynamic color gradients that CSS makes possible for us, there are no limits to creativity – and it’s also a great alternative to background images, which not only looks good, but also has an advantage in terms of loading time. Definitely important here is a degree of expertise, since a well-trained eye is necessary for the creation of harmonious color compositions. Supporting this, however, there are also platforms on the web that provide some harmonious color sets.

Dynamic Gradients
Apple Music

Video Content

More moving pictures. As an adjunct to animations, video content is a great way to make websites more vivid on the one hand, and to bring the message to communicate more dynamically and more directly, rather than photos and illustrations. Currently there are already a number of websites with integrated image and product videos – but 2019 will certainly bring it to another level.

Ankoku Toshi Jutsu

Brighter Colors

Bring more colors into your designs. Again, it is important to understand the effect of colors and to have a trained eye for harmonious compositions, so that the style does not achieve the opposite effect. Furthermore, with creative ideas, you can take the website design to a new level.

Brighter Colors
Adobe

3D Content

Even today, models created using 3D modeling software can be integrated into websites, as well as displayed and animated properly – often using a technology called WebGL, which provides the necessary performance and processing efficiency. Furthermore, you can – as known from Facebook – integrate 3D photos and videos, allowing the viewer to be closer to the action and create a new kind of experience. Since a multitude of animations can also be combined here, we can look forward to many exciting designs here in the coming year.

3D Content
The New Mobile Workforce
3D Content
The New Mobile Workforce

Progressive Web Apps (PWA)

Progressive Web Apps are built like websites using HTML, CSS, and JavaScript, and are being progressively enhanced with additional features previously reserved for native apps only. When launching the app, for example via the icon on the home screen, or directly via the URL in the browser, the app itself including all content, caching and offline functionalities are loaded. An optimal user experience is provided by an incredibly fast page load, smooth animations and a variety of interaction possibilities, which in practice has already led to higher engagement and conversion rates. PWAs also enable push notifications as well as access to some of the sensors as well as camera etc, which brings the app feeling closer. While Facebook relies on React.js as a framework, Google is driving the development of Polymer.js and Angular and is already ranking PWAs better than websites.

Progressive Web App
Lancome

Martin Holoubek

Martin Holoubek

Chief Executive Officer | PIXIT Design GmbH | pixit.design

Martin Holoubek is managing director of the design agency PIXIT in Wiener Neustadt, passionate entrepreneur and designer & developer with heart and soul. He loves the union of design & technology, creating the experience of tomorrow.

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